Activist Training Lab
Welcome to the Activist Training Lab, a project of the Endangered Species Coalition. Our mission is simple: to give activists, volunteers, and organizations the tools they need to launch and win grassroots campaigns that protect wildlife, defend the environment, and advance justice.
Whether you’re new to organizing or looking to sharpen your skills, the Activist Training Lab offers practical, accessible resources to help you grow as a leader. Our training programs and videos cover core organizing skills, including:
Strategic campaign planning – set goals, build power, and design winning strategies.
Recruitment & volunteer engagement – bring more people into your movement and keep them active.
Leadership development – cultivate strong leaders to sustain campaigns and build long-term movements.
Creative tactics & messaging – make your campaign stand out and inspire action.
The challenges facing our planet—climate change, biodiversity loss, and threats to endangered species—require bold action. Grassroots organizing is one of the most powerful ways to create systemic change. By building people power, you can take on the root causes of environmental destruction and drive meaningful policy solutions.
The Activist Training Lab is free and open to staff, volunteers, students, and community members who want to make an impact. Whether you’re fighting to protect endangered species, advocating for climate justice, or defending local green spaces, our trainings can help you succeed.
Activist Resources
Our Activist Training Lab YouTube channel features dozens of short, engaging videos designed to teach the fundamentals of grassroots organizing. From power-mapping to phonebanking to coalition-building, these videos give you the skills to run more effective campaigns for the environment and biodiversity justice.